Strange Native


My Interview with IDEO’s Iain Roberts and Ford’s Gary Braddock

Sep 02, 2010

At the tail-end of UX Week 2010 in San Francisco, I got a chance to sit down with IDEO Partner and Chicago office co-leader, Iain Roberts, and Ford’s Chief Interior Designer, Gary Braddock, for an interview about their sweeping changes to Ford’s driver interfaces. It was a lot of fun.

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